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Fresh & Local Blog — Small Crowds Matter

The Songwriter's Social Club is Coming Back on Aug. 29th!

The Songwriter's Social Club is Coming Back on Aug. 29th!


It's been almost a year since our last Songwriter's Social Club and we're proud to announce that we will be live and kicking very soon. Slated for Saturday, August 29th we will be carrying on this year's theme of digital events via YouTube Live, Facebook, and Twitch. Hosted by J Nolan, we've got an extremely diverse workshop planned for you all.

The main objective of the day will be going in depth about the full experience of being an artist in 2020. The discussion...


Support Local Art: A List of Resources for Artists Affected by Covid-19

Support Local Art: A List of Resources for Artists Affected by Covid-19


In light of the global Coronavirus pandemic, it goes without saying that millions of people have been negatively affected financially. Of those millions, it's well documented that artists and small businesses are taking a large hit and are having a hard time making ends meet. The Fresh & Local team have always made it our business to look out for creatives, which has inspired us to do some research about resources that are currently offering relief funding for those that have had to cancel gigs or postpone paid...


Fresh & Local Fest is Now Accepting Submissions (Artists + Vendors)

Fresh & Local Fest is Now Accepting Submissions (Artists + Vendors)


Our annual Fresh & Local Fest is returning to Atlanta on June 9th! For those that may be unfamiliar with the movement, Fresh & Local Fest is essentially a FAMILY FRIENDLY community event providing a safe space for creatives of all kinds to network, showcase their talents, and be amongst like minded individuals in an ego free zone. Last year we had an incredible lineup of national touring artists that included RCA Records newest signee Dear Silas (Jackson, MI), rapidly rising lyricist LG (New Orleans, LA), Sasha Renee (Louisville, KY), Ainjo (San Diego,...


Feeling Burned Out in Your Local Music Scene: Small Crowds Matter

Feeling Burned Out in Your Local Music Scene: Small Crowds Matter

As an artist or anyone in a non-guaranteed career path, it's inevitable that you will feel burned out in your pursuits. Even once you become successful in your field, eventually you'll feel overwhelmed or tired with redundant cycles you go through. Specifically as an upcoming artist, though, performing at the same 3 or 4 venues for the same groups of people every week is a process that can get old pretty fast. In our latest episode of the Small Crowds Matter podcast, we directly address this subject and lay...


Small Crowds Matter: Using Analytics to Build Engagement

Small Crowds Matter: Using Analytics to Build Engagement

´╗┐In episode 1 of Small Crowds Matter, we spoke about the potential that artists have in terms of D-I-Y concerts and pooling resources with your peers to create touring opportunities. For our 2nd episode, we wanted to get more to the root of building a foundation and/or fanbase with your actual music. Many artists look from a macro perspective and just want to see a million streams next to their latest release, but having low play counts can actually play to your advantage if you take a strategic approach....