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Songwriter's Social Club (Presented by Fresh & Local x Fiverr.com)

Songwriter's Social Club (Presented by Fresh & Local x Fiverr.com)


We recently had the great opportunity to partner with Fiverr.com to present the Songwriter's Social Club, a discussion about the music business and the business of songwriting in particular. Within that, we were able to bring in an eclectic mixture of panelists to share their experience and expertise in their respective areas within the business. Platinum engineer/songwriter Scott Taylor Jr. shared a wealth of knowledge and experience as a young man working with a laundry list of major label artists. Emoni Aikens spoke about her transition from focusing solely on the film...


Synergy Chi: A Project Dedicated to Showcasing Women in Hip-Hop

Synergy Chi: A Project Dedicated to Showcasing Women in Hip-Hop


Synergy Chi is an ongoing album presentation based in Chicago that will be bringing women in Hip-Hop to the forefront. Founded by Jovan Landry (talented emcee, photographer, and filmmaker) and funded by WeWork's Creator Award, Synergy will be able to document the creation of the album with videos from the studio, photo shoots, local shows, and eventually taking the album's contributors to perform in other cities.

This project is very important for many reasons: 1) Women...


Feeling Burned Out in Your Local Music Scene: Small Crowds Matter

Feeling Burned Out in Your Local Music Scene: Small Crowds Matter

As an artist or anyone in a non-guaranteed career path, it's inevitable that you will feel burned out in your pursuits. Even once you become successful in your field, eventually you'll feel overwhelmed or tired with redundant cycles you go through. Specifically as an upcoming artist, though, performing at the same 3 or 4 venues for the same groups of people every week is a process that can get old pretty fast. In our latest episode of the Small Crowds Matter podcast, we directly address this subject and lay...


Singer/Songwriter Eli displays her 'Hustle' w/ New Single

Singer/Songwriter Eli displays her 'Hustle' w/ New Single

Singer/songwriter Eli (formerly known as Eli Beth) released her debut single with "Careless" last November featuring Fresh & Local's own J.Nolan. That video went on to receive over 15,000 views and was added in rotation to a number of radio stations including ABL Radio based in Atlanta. After taking some time to properly focus on her acting career, Eli has returned with another offering in the form of "Hustle." This record gives a glimpse into Eli's versatility as an artist. Listeners...


Small Crowds Matter: Using Analytics to Build Engagement

Small Crowds Matter: Using Analytics to Build Engagement

In episode 1 of Small Crowds Matter, we spoke about the potential that artists have in terms of D-I-Y concerts and pooling resources with your peers to create touring opportunities. For our 2nd episode, we wanted to get more to the root of building a foundation and/or fanbase with your actual music. Many artists look from a macro perspective and just want to see a million streams next to their latest release, but having low play counts can actually play to your advantage if you take a strategic approach....