Small Crowds Matter: Using Analytics to Build Engagement

In episode 1 of Small Crowds Matter, we spoke about the potential that artists have in terms of D-I-Y concerts and pooling resources with your peers to create touring opportunities. For our 2nd episode, we wanted to get more to the root of building a foundation and/or fanbase with your actual music. Many artists look from a macro perspective and just want to see a million streams next to their latest release, but having low play counts can actually play to your advantage if you take a strategic approach. Some of the resources pinpointed in this new episode include Spotify for Artists, Apple Music Artists, Next Big Sound, SoundCloud PRO, and Bandcamp Pro. All of these resources offer transparency in terms of your streams, geographic locations of your supporters, and more. Press play above and find out more in depth what you can do to maximize and cater to the people that are spending time with your music.

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