After much anticipation and an international push for Eli Beth's new single "Careless" featuring J.Nolan over the past couple of weeks, the Canari Management team have liberated the cinematic music video directed by Jennifer Grace Orr. It tells the story of a woman scorned as she gives her all to her partner for over a year while he's hesitant to take the next step in their relationship. It's later revealed that his apprehension is influenced by childhood memories of his parents' domestic violence and trying to avoid the pitfalls of a relationship taken too seriously.
There's much more that can be said for this beautifully shot piece, but hopefully you're actually WATCHING it by now and sending it to a friend or loved one that could use this message. 1 in 3 women are physically abused by an intimate partner, which is a chilling fact that we all should agree is unacceptable. If you're in a situation with an abusive partner, don't be afraid to get out and move forward with your life. You'll thank yourself later for it.