Jay Atoms is a very elusive artist and friend of the Fresh & Local family, and we're happy to hear his brand new project, "Struggle Rapper." The concept of the record is based around him coming home to an eviction notice on his door and taking 20 days to begin his music career on the internet. This mixtape is the proverbial product of his 3 week process. Struggle Rapper showcases Jay as lyrically dexterous, creative, and equipped with a healthy sense of humor to keep the listener's attention.
His transparent scope of pop culture also stands out and comes front-and-center on the third verse of "I'm Back" where he goes on to say "J. Cole was talking greasy about Yeezy/ Then put an album out and everybody got sleepy/ Thought it was good, but it was boring as hell/ But I guess that's why you need controversy to sell." It doesn't come across as an artist hating, it sounds more like a passionate fan of the culture speaking on his dissatisfaction without giving any passes. On the catchy song "Chipotle" he addresses those that have tried to outcast him and his journey since leaving the Christian Hip-Hop community a few years ago and sheds light to the fact that everyone has their own personal struggles whether through porn addiction, insecurities in relationships, etc.
"Like Me" (produced by Cardec Drums) is a certified banger where Jay Atoms snaps off on a tangent about how the whole music industry is taking cues from southern artists despite the south being overlooked and joked about once upon a time. This song really has the potential to gain some heavy radio play with the right push behind it. With "Supa Size" he goes into detail about a more depressing time in life where he was eating to find comfort within himself. He ended up gaining a substantial amount of weight. This is probably one of the few Hip-Hop songs where we've heard someone tackle this type of subject matter. Surprisingly, this happens to so many people but no one addresses it through music - which seems to be a running theme in Jay Atoms' catalog. He really thrives on being honest despite how uncomfortable it may seem to admit so many of your own faults and pitfalls.
In the end of the tape, he's not able to cover the rent after his 20 day extension and gets evicted. The final song is the title song of the project, "Struggle Rapper" in which he dedicates to the artists coming up with a home studio, hoping to eventually make it one day. We salute Jay for making this ambitious project that gives us direct access to his personal life's valleys and peaks, the people and things that he holds dearly, and his own production prowess as well. Having the heart to chase your dreams may be a struggle, but hopefully it's all worth it in the end. Follow Jay Atoms on his various social media channels and let him know your thoughts about the tape. Peace!