One of the key elements and driving forces behind the Fresh & Local brand is music discovery. It's essentially what launched the original incarnation of our Fresh & Local Radio podcast (which is soon to be relaunched!) and still plays a major part in the mission statement of what we're all about. That being said, we've decided to launch a new blend tape series to further showcase the dope artists we come across. The first edition is called "Natural Jams" and features some of Atlanta's most talented independent artists: Troop Brand, AdeLa, and James Lewis. In traditional F&L fashion, we never keep our sights exclusively on the local level so you'll also hear records from Masego, Sylvan Lacue x Saba, H.E.R., Yons, SiR, Vic Mensa, Illa J, and Smino.
This first edition is primarily comprised of good vibe music to chill out after a long week at work...or for the indie artists out there, a moment to reflect on all the strides you made this week! Stay tuned for more Blend Tapes coming soon and everything coming from your favorite local grocers.