Cam James Seeks Redemption in New Video - F.Y.F.


Cam James is an Atlanta-bred lyricist with a spoken word background. In 2011, he began his journey in music by transforming his poetry into fully fleshed songs and since then he's hit the ground running without looking back. Fresh off the release of his newly released project, leviTAPE: The Special Edition, we have visual treatment for the first single "F.Y.F." which is an abbreviation for 'f**k your feelings.'
The record seems to come from a place of heartbreak where Cam felt used up by his former love interest, and now he's on the road to redemption. We all have our own coping mechanisms - this song basically says "if you think I still care about you, I DON'T" and it's displayed within the video as Cam James is out and about in Atlanta and keeps seeing his ex with another guy. He keeps trying to avoid them until the end of the video, where they finally cross paths and he walks past them like strangers. The tables have turned and it seems that the young lady is deeply hurt by his newfound callousness. 

It's worth noting that the young lady in this video is played by a friend of the Fresh & Local family, Cidnee Richardson. Those that may be unfamiliar, she's co-founder of The Formula which is one of Atlanta's best urban showcases. 
Be sure to support Cam James now by copping his newly released leviTAPE project in which he played a major role in writing, mixing/mastering, and the art direction for the final product. It's available in digital format, CD, and a custom cassette tape USB. 

 

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